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Senior Manager of Co-Brand Marketing - Remote Opportunity

Company: MGM Resorts
Location: Southaven
Posted on: September 20, 2022

Job Description:

Become one of the stars behind The SHOW and become part of the world's most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race.

PRIMARY PURPOSE:

The Sr. Manager, Co-brand Marketing is responsible for leading the omnichannel marketing strategy driving program growth. This position will develop and execute marketing plans and offers focused on increasing cardholder acquisition, activation and spend. This position will serve as the main marketing contact across internal and external partners for all cobrand marketing initiatives. All duties are to be performed in accordance with departmental and MGM Resorts policies, practices, and procedures.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

* Develops and implements marketing plans for the MGM Rewards Mastercard, across all channels (web, mobile, direct marketing, onproperty, paid media, PR, social media, BetMGM, etc.).
* Designs creative briefs and oversees development and execution of marketing assets across multiple channels and properties, ensuring creative is onstrategy, onbrand,and routed appropriately for approval.
* Partners with Card Issuing Bank, Direct Marketing and Enterprise Analytics teams on promotional offer strategies, testing roadmaps, forecasting, segmentation, and offertiming.
* Leads as the main marketing contact across all MGM Rewards departments including Direct Marketing, Technology Digital Data, Legal, MGM Resorts properties, Brand Marketing, and Media.
* Owns and manages the cobrand credit card acquisition and portfolio marketing campaign calendar.
* Collaborates with Executive Director of Financial Partnerships to develop overall product development strategies for acquisition and engagement marketing efforts forMGM Rewards.
* Manages 7 figure cobrand marketing budget including monthly invoice processing and forecasting.
* Creates executive presentations and reports campaign results, marketing strategies and initiatives during monthly business reviews.
* Maintains strong and collaborative relationships with external partners and internal contacts.
* Perform other jobrelated duties as requested.

MINIMUM REQUIREMENTS:

* 5 + years' experience in one of the following fields: loyalty marketing, partnership marketing, gaming industry, marketing, hospitality, or related field.
* Bachelor's degree, preferably in Hotel Administration, Marketing, or related field or equivalent experience.

PREFERRED:

* Previous experience within consumer credit card industry, credit card marketing, and/or banking.
* Previous experience working within a large loyalty program or new product development.
* Specialized knowledge of multiple functional areas including consumer lending, loyalty, CRM, marketing, operations, technology, ecommerce, casino, finance, promotions, events, and compliance.
* Demonstrated experience working with and leading project teams.
* Previous experience working in a similar resort setting.

CERTIFICATIONS, LICENSES, REGISTRATIONS:

* Must have or be able to obtain a Gaming Registration card and/or license in relevant jurisdictions.

KNOWLEDGE, SKILLS, AND ABILITIES:

* Strategic thinker with the ability to leverage large data sets to make datadriven decisions.
* Demonstrates ability to plan, organize, and execute multiple marketing initiatives and tactics with timeliness and accuracy.
* Demonstrates ability to produce high quality work products, with consistency and attention to detail.
* Strong analytical and problemsolving skills.
* Ability to manage multiple projects simultaneously and work in a fastpaced environment.
* Demonstrates ability to identify opportunities and put forth innovative ideas and communicate them effectively.
* Flexible interpersonal skills to deal effectively with business contacts and executive levels of the organization.
* Proficiency in Microsoft Office programs including Outlook, Word, Excel, and PowerPoint.
* Professional public speaking and presentation skills.

Location:

US, Nevada

Keywords: MGM Resorts, Southaven , Senior Manager of Co-Brand Marketing - Remote Opportunity, Advertising , Southaven, Mississippi

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