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Vice President, Global Communications, Beauty Tech [Online and Enterprise Marketing]

Company: Est--e Lauder Companies
Location: Southaven
Posted on: September 20, 2022

Job Description:

Key Activities
Oversee the development and implementation of comprehensive communications strategies for EM&D and Online and drive the overarching narrative/messaging for each business area. Develop annual integrated communications strategy working closely with the Leadership Team and HRBPs for these two functional teams (30%).
Pillar framework that supports corporate and function strategy

Clear KPIs and process for gathering data and insights to support strategy, business leaders' objectives and messaging framework

Message framework to guide storytelling/key narratives across each function by stakeholder (i.e., employees, prospective talent, other external stakeholders etc.)
Reputation strategy for each function in line with company brand reputation and business goals; specifically focused on building out the Beauty Tech narrative
Integration of transformation milestones and engagement tactics to celebrate journey
Process for updating senior leaders on communications progress vs. goals
Key tactics to support strategy
Develop impactful and comprehensive executive leadership platforms for the EVP, Enterprise Marketing & Data (EM&D), and the President, Online to position each as thought leaders in the beauty and tech industries, supported by differentiated and engaging platforms that resonate with key stakeholders (30%).
Develop differentiated leadership platforms and opportunities in the areas of media, speaking engagement and thought-leadership opportunities

Ensure placement in relevant lists and rankings in the beauty and tech industries

Consistently deliver key messages and achievements to internal and external audiences on behalf of both leaders
In partnership with the EVP, EM&D, and the President, Online, develop position statements on key issues in the tech, analytics, and consumer data areas; identify risks and develop mitigation strategies as needed (20%)
Create optimal engagement, excitement and understanding about the ongoing transformation of EM&D and Online through driving informative, transparent, and sensitive employee communications for high-priority transformation projects and complex organizational changes (20%).
Engage employees along the transformation journey through providing ongoing updates on how the functions are evolving and the anticipated changes/benefits and enabling forums to hare their questions and consumers.

Partner closely with HR on major change initiatives

Drive synergies across corporate functions where appropriate to enhance efficiencies across the function communications team
Other responsibilities include (10%):
Develop and implement strategic, compelling communications for ELC's ED&M/Online/IT groups to inform and engage ELC stakeholders: employees, prospective talent, media, executives, etc.

Develop and lead external and internal Beauty Tech media strategy

Lead RFP for external boutique communications agency specializing in tech
Serve as strategic communications partners for ED&M/Online/IT and their leadership teams
Support deployment and cascade of leadership messaging and strategic priorities
Leverage resources and expertise of the broader GC team and Regions for alignment and amplification of EMD/tech/digital narrative
Align messaging and creative to ELC enterprise brand and the Company's corporate strategy
Amplify content from EMD/Online/Tech across the enterprise utilizing company channels such as myELC, email blasts and ELC social channels
Implement best practices across groups and identify/develop tech narrative, interdependencies and synergies
Support HR in drafting internal leadership announcements and executing internal functions / events, such as caf-- sessions and guest speaker series

QUALIFICATIONS

Public relations/communications experience, including experience in the tech/data analytics industry

Excellent presentation and communications skills, solid organizational skills, visual skills, ability to prioritize

Experience in executive communications directly supporting leadership of a company or comparable entity
A sense of cultural awareness and deep appreciation and understanding of social and political issues
Personal gravitas and poise in articulating sensitive messages to senior individuals and groups, both face-to-face and in writing
Creative thinker, with proven ability to generate new ideas and identify solid design concepts
Strong executive presence and experience guiding senior executives at global level in Communications issues
Outstanding written and verbal communication
Strong collaborator and team player
Experience working across teams in support of large events
Experience building relationships with members of the media
Works effectively in complex situations and makes solid decisions in time-bound challenging moments; works effectively on cross-functional teams and projects
Ability to work in fast-paced environment

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Keywords: Est--e Lauder Companies, Southaven , Vice President, Global Communications, Beauty Tech [Online and Enterprise Marketing], Advertising , Southaven, Mississippi

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